Regularity
Health Canada says dietary fibre may help support bowel regularity—one reason we are building the formula fibre first.
14GFIBRE
THE GUT FREAK FIELD GUIDE / CHAPTER 01
The better bar starts with the gut.
Gut Freak turns the fibre people want more of into the chocolate bar they already want to eat—with 14g fibre, 10g protein and 2B active probiotic cultures.
See why fibre comes first ↓A little nutrient.
A lot to do.
Fibre is a non-digestible carbohydrate found in plant foods. Health Canada calls it an important part of a healthy diet.
Staying power
Fibre may help you feel full longer, so the bar is designed to bring more substance than a fleeting snack.
A daily gap
The Daily Value used on Canadian nutrition labels is 28g. One Gut Freak bar delivers 14g—half the Daily Value.
GENERAL NUTRITION INFORMATION: HEALTH CANADA — FIBRE ↗
ONE BAR
OPEN.
BITE.
FEEL GOOD.
OPEN.BITE.
FEEL GOOD.
THE FORMULA BLUEPRINT
14 / 10 / 2B
14gFIBRE10gPROTEIN2BACTIVE CULTURES
The point is not to turn food into a spreadsheet. It is to put meaningful nutrition into a chocolate bar you can actually look forward to.
Good inputs.
Clear purpose.
Every ingredient has a job: support the fibre-first formula, create a satisfying bite or make the daily habit taste genuinely good.
Fibre first
14g of fibre in one bar, built into a genuinely good chocolate bite.
Protein with purpose
10g of protein gives the bar everyday substance alongside its fibre.
Real chocolate pleasure
Deep dark-chocolate flavour, a balanced salty finish and texture that feels like food—not homework.
Active cultures
2B active probiotic cultures built into an easy, repeatable daily ritual.
How good
gets made.
Build the bite
Balance fibre, protein and a soft-baked texture without losing the salty dark-chocolate experience.
Build the routine
Make the format ready whenever your day needs it—no mixing, measuring or cleanup.
Keep it clear
Put the nutrition, ingredient list and allergens where people can actually understand them.
Big function.
Clear facts.
- 14g fibreHalf of the 28g Daily Value used on Canadian Nutrition Facts tables.
- 10g protein + 2B active culturesEveryday substance and active probiotic cultures in one ready-to-eat bar.
- 150 caloriesA chocolate-forward daily habit designed to fit real routines.
READY FOR THE GOOD PART?Meet the bar
Meet the bar
behind the story.
Explore the product, choose your box and see the subscription-first offer.
Shop Brownie Crisp ↗